It is up to those who understand the severity of this situation to inform the rest of the disaster ahead and make the required changes to reverse the course. It is up to those of us who believe in the vision of our founders, realize that only capitalism, and living in liberty with the chance of pursuit of happiness will lead us back to prosperity.
The task ahead of us requires a two pronged approach. First we need to explain exactly what socialism is, impress all of the inevitable result of socialism, and show how we all will be affected. Second we must present a better way to run the country and how that will benefit all. Both have to be presented with an air of optimism and high spirit. We must show that a change in direction will lead us towards a brighter day, prosperity for all, and true happiness achieved from personal accomplishments. This we can achieve using age old principles have worked for millions for almost a century.
This method is based on the five points of selling, Attention, Interest, Conviction, Desire, and Close. This method has helped people achieve great individual success. It can do the same for our dear country. We must gain the attention of the people by stating over and over again the results of the course that our leaders are taking. We must make them realize the disastrous consequences of bigger and bigger government and how it is robbing us of our liberty and freedom. They need to feel the impending disaster imminently ahead. They must feel the doom rushing to impact their lives in order to pique their interest. Unless we achieve their interest we will be talking to the hand. We need to convince them of our veracity and the truth of what we are saying.
Once we have their interest we can go into more details of the problem. Bureaucrats do not have the vision needed for success, only entrepreneurs with the will to take risks and accept the results have the vision needed to build businesses that will produce the products and services that people will buy, hire the workers to run the business, bring continued economic growth, and insure prosperity for all. Government bureaucrats are only interested following stringent paths that waste money and effort. The administrative procedure is more important than results. There are many examples of government failure in running things. The post office is constantly in the red while United Parcel has survived with out the taxpayers having to subsidies its operations. The DMV represents the epitome of bureaucratic failure. We need to bring out as much of this evidence as we can. This will bring us to the conviction part.
This is where we implement the fact bridge benefit/detriment portion of the conviction stage. Here we make factual statements and how they relate to each individual. Fact; in a socialist state the government dictates what you produce, how much of it you produce, what you charge, how many people you employ and what you pay them, and to whom you can sell your product or service. This (bridge – what that means to you) means that no matter how much or little you work you are restricted on how much you can earn (detriment to you). In a free enterprise system (all benefits to you) you decide the product or service you will produce. You get to pick what you think the people want to buy. You get to sell to whom and where you think you can make the best profit. You charge what the market can sustain. You hire the number and caliber of people you need to be profitable. There are many, many more examples we must use to convince the people that capitalism means a better life for the all.
The next step is to build a desire in the people to reject socialism and to want the benefits of a free capitalist enterprise system. One way is to paint a word picture. This is done by getting the individuals in the group we are speaking to. Get them to visualize their total misery living in a socialist state and their ecstatic joy and happiness living in a free society.
In a socialist state they wake up every day to the same routine, no changes, his status will be the same whether he is innovative, works harder, or just goes through the motions. There is no hope to for better things. His entire life is dictated by the government.
In a free enterprise system individual destiny in one’s own hand. The sky is the limit. Everyone is rewarded according to their own abilities and achievements. What ever is owned is earned. There is no better feeling then that of achievement. The word pictures that get painted will stay with your audience for a long time.
No amount of effort will accomplish anything if there is not a close, in this case a call to action. This is where we ask the people to walk precincts, make phone calls, make donations, and vote conservative.
© 2009 Vladimir Val Cymbal all rights reserved.