In my near decade at Salesforce, I’ve worked for, managed, and hired
many a salesperson. Some of our best software reps had never sold
software before joining us. In fact, some of our best closers had never
closed a deal before working here.
This may sound unbelievable, but believe it. What these individuals may have lacked in traditional sales experience, they more than compensated for with core qualities.
This may sound unbelievable, but believe it. What these individuals may have lacked in traditional sales experience, they more than compensated for with core qualities.
We sell to a huge variety of customers. The market and products
around them change so fast, it’s impossible to have up-to-date training
and curriculum on every single thing. A naturally curious salesperson
can put themselves in the customer’s shoes, get to the bottom of their
problem, and present a solution that meets their needs.
Our leadership team talks a lot about the difference between getting
it done and doing it right. I want someone who does both. And I’d
rather they miss their quota and do the right thing by the customer than
the other way around.
Salesforce is growing so fast and there will be career opportunities
we don’t even know exist at this point. Salespeople who demonstrate the
drive to challenge themselves to do more and help us improve faster
will be the ones who will get those opportunities.
Similar to the skill of curiosity, there are more potential
obstacles in sales then we can ever build training for. In addition,
it’s simply not possible for a salesperson to memorize every single
thing they may need to do in their job. Problem-solvers can isolate each
specific case and either find or create an answer for it.
Problem-solvers find energy, not frustration, in this part of the job.
Stuff happens. There is a lot of rejection and ups and downs in
sales. You can be 1,000% sure a customer is going to buy and then they
don’t. You can offer a far better product than a competitor with double
the ROI and still have a prospect go the other way. The salespeople who
are the most resilient bounce back the fastest, learn from their
mistakes, and grow from challenges.
We have a coaching culture at Salesforce. The salespeople who are
self-aware can quickly identify where they need to improve and go
straight to the prescription. The reps who aren’t self-aware may abandon
their best habits the first time they have a bad month or quarter and
not realize what they actually should be working on. The most self-aware
sales professionals are more deliberate with success and know how to
repeat it.
Salespeople who spend a lot of time on the phone need to be very
good at reading a prospect’s emotions without the benefit of a facial
expression. Similarly, those on the road need to be highly skilled at
reading interactions in a room and knowing when to be more influential
and when to back off.
Check out my list of “The 7 Sales Skills That CAN Be Taught” here.
“The most self-aware sales pros are more deliberate with success and know how to repeat it.”
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